FLORIAN KLAPPROTH | Professorship of Educational Psychology, Medical School Berlin

Making decisions is critical to the success of any business or field, however, the right decision is often hard to reach and decision-makers frequently do not behave as normative models on decision-making prescribe. Deviations from predictions based on normative decision-making models often occur when decision-makers are under some form of pressure, be it information overload, limited time, or uncertainty. 

This article illustrates what decisions are, how they are made, how decision-makers arrive at sound decisions when under pressure, and how they are affected by external pressure.