CLAUDIA LEHMANN | Professor, Digital Innovation in Service Industries, and Executive Director, Center
for Leading Innovation and Cooperation (CLIC), HHL Leipzig Graduate School of Management
THOMAS ZWACK | Partner, Capco Germany
SIMON MEIER | Innovation Scout, ERGO Group AG
TIM MOSIG | Research Associate, Center for Leading Innovation and Cooperation (CLIC), HHL Leipzig Graduate School of Management

Like other traditional industries, the insurance industry is faced with the challenge of mastering the effects of digitization and digital transformation as well as other trends. To investigate the question of which business models will dominate the German insurance sector in the future, a total of 32 semi-structured interviews were conducted with representatives from the middle and upper management of German insurance companies. As a result, five business models, such as peer-to-peer approaches, could be identified, which the experts evaluated according to criteria such as complexity, risk, and radicalism.