As AI and machine learning are transforming the financial services industry, insurance agents and carriers are working to grasp what can and cannot be automated, and how these technologies can optimize efficiency and customer experience. AI can act as a tool to empower financial professionals to have more open and data-driven conversations with their customers and help educate them about more complex products like annuities. Danielle Lutkus, in an article in ThinkAdvisor, examines how AI can be leveraged into three processes in the annuities space: the buying experience, claims processing, and fixed indexed annuity management. By embracing these advancements and fostering collaboration, advisors can spearhead utilizing AI to deliver enhanced customer experiences and operational efficiency, shaping the future of the insurance industry. Read the full article in ThinkAdvisor.