Behavioural Science: A Key Ingredient In Your Consumer Duty Strategy

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BEHAVIOURAL SCIENCE - A KEY INGREDIENT IN YOUR CONSUMER DUTY STRATEGY

  • Martha Ferez, Ashaera De Fonseka, Jessica Taylor
  • Published: 17 April 2023


The UK FCA’s Consumer Duty is the biggest shift in conduct regulation for a decade, requiring firms to consider customers’ backgrounds and behaviours and ensure they experience optimal outcomes. This paper explores how Behavioural Science can help firms comply with their Duty obligations.

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